In crypto speed to market and correct tokenization is everything - Konstantin from Mezen advising founders in Web3

PolitiFi, i.e. tokens or coins launched by political figures and celebrities are here to stay. At least we agreed on it with Konstantin from Mezen.

In this conversation, we discuss the evolving landscape of Web3 with focus on tokenomics, the rise of celebrity tokens, and the importance of understanding business fundamentals in the crypto space. 

Konstantin shares his journey into crypto, insights on emerging trends for 2025, and the role of AI in trading. They also explore the transition of Web2 companies to Web3, gaps in current Web3 development, and the future of Layer 1 and Layer 2 networks.

Chapters

00:00 Introduction to Web3 and Tokenomics
03:06 Konstantin's Journey into Crypto
05:52 Trends in Crypto: PolitiFy and Beyond
08:51 The Role of AI in Trading and Crypto
11:27 Web2 Companies Transitioning to Web3
14:13 Emerging Technologies and Future Trends
16:56 Challenges in User Adoption of Web3
19:52 Ideal Clients and Projects in Crypto
42:50 Spotlighting Builders Artists Projects Video.mp4

MY GUEST LINKS:
Konstantin's X (Twitter): https://x.com/0xMolodykh
Mezen's website: https://www.mezen.io/

Transcript

BFG (Pete) (00:00)
Hello everyone, and I'm back. And today it's a builder spotlight and I'm here with Konstantin from the company which basically helps Web3 founders to actually enter the Web3 in a good way. know, tokenomics, how you should go to market, things like that. We will talk all about that. We will talk also about some recent topics, like some people call it PolitiFy. I hate the term.

especially when it's connected with Trump, but we'll talk about that and Konstantin will tell us what he thinks about it. I hope you guys are already subscribed. Don't forget that we are introducing on Web3Magic builders, artists and interesting projects in crypto, which are not going to rag you on your first login. So here you are, Konstantin, welcome. Happy to have you.

Konstantin Molodykh (00:50)
Yeah, Peter, thank

you so much. It's pleasure to be here. And yeah, let's try to discuss and add some value to your listeners.

BFG (Pete) (01:00)
Let's jump right into it. So let's do the first questions relatively quick. So how did you get to crypto? When was it? And you know, what was the start?

Konstantin Molodykh (01:08)
Yes, so...

Yeah, the start was maybe 2016. I started at that time, I was doing information security. And I was in this tech cryptographic stuff. And not always cryptographic, but a lot of stuff to how to protect your information system from hacks, basically.

when you're a developer, you're like always try to look for something new and especially regarding everything related to cryptography and such. And just one day I saw something related to Bitcoin and I was interested. just went through the white paper and et cetera. And I got stuck in this rabbit hole for nine years already. So I started working. I've been working in information security for

a few more years, but then I switched to VC and I was investing in FinTech and crypto. And after that, I started my consultancy firm and we like, I have discussions with different guys from different VCs and hedge funds. And like one of my friends, we had a discussion like,

BFG (Pete) (02:19)
Mm-hmm.

Konstantin Molodykh (02:38)
Just can you imagine that a lot of companies and founders have this misunderstanding of business. They can develop a great product. It will work without bugs and etc. But they just can't provide that traction in terms of users. And we just understood that this is one of the most important things that you just don't have to go and

try to develop your project for three years and nobody will see it. But well, even now I see a lot of this happening. But the best way is to just try to push it as fast as possible to the community, to users, get their feedback and try to adjust. And as well as the presentation and pitch decks was, well, weird. So

BFG (Pete) (03:34)
Mm-hmm.

Konstantin Molodykh (03:36)
Yeah,

so we just understood that it's something like very basic and we try to teach them how to do this business stuff because they are great developers, they're doing great business and this is how it started.

BFG (Pete) (03:52)
Okay. So am I fair to assume that you basically 2016 you sort of jumped on the like a defy wave or was it just, you know, technically interest back then.

Konstantin Molodykh (04:05)
2016 was not DeFi DeFi was maybe 2020 and those days it was all about staking. How to do your node, how to buy Essex and try to mine it in your somewhere that nobody will know about it maybe in your computer or maybe at university.

BFG (Pete) (04:14)
Okay.

Konstantin Molodykh (04:33)
or maybe at Shisha a launch that your friend owns or whatever, just whatever. So we were trying to find that cheap electricity and well basically this is how it started. And after that we were speaking about different wallets, how to develop a wallet in terms of technical stuff and how to make it secure. And yeah, this is how it started.

BFG (Pete) (04:59)
I see. Nice. Yeah. I was probably a little bit ahead of time. 2016 was really not a DFA, I think. But I remember it was the time of like this, know, white paper, white paper, whatever, I think. And it was actually the time when I spent a lot of time in Berlin and I remember reading it and I was like, this would be great. I mean, running an organization.

Konstantin Molodykh (05:08)
KISSES!

BFG (Pete) (05:28)
Autonomously, I love it. just want it. 2024, we are still far away from that, but the idea is great. And the name was great also. And people say Vitalik is not a marketer. Look at that.

Konstantin Molodykh (05:31)
Yeah.

Yeah, I

also want maybe to share a idea regarding like the trends you see that in crypto like every half a year something changes and Like this maybe next six months. We'll hear a lot about this politify stuff or Celebrity fight. I don't know how it will be called. So this celebrities will launch a lot of meme coins and try to enrich themselves

BFG (Pete) (05:52)
Yep.

Yeah.

Konstantin Molodykh (06:14)
monetizing their awareness about them and their popularity and etc. This will be the next six years. so there are a lot of trends changing. to the most, I believe the most important thing for a startup is to understand how you're spending money. And maybe right now you're not in this trend, you can try to adjust a little bit to get this narrative.

But the main purpose is basically to survive, not to earn during this quick bull run or narrative, but to survive for long term. to do that, you have to understand how much do you spend, when you will need funding, when will be your expenses. Let's say you can have expenses on marketing, on development, on servers, and et cetera.

This is how you understand your expenses and you understand at which point you will have to raise another funds or when you will become profitable. And this is very important for a startup.

BFG (Pete) (07:20)
Yeah, I totally agree. But I would say one caveat, I spent decades, maybe more, working with Web2 startups and founders. And I think it's pretty much the same mistakes and errors everywhere. It's basically, I think a lot of technically educated people, I guess, you get it at school or somewhere, that feeling that...

The good products sell themselves and marketing is evil or sales is evil. and yeah, I think it basically comes from like sixties avatars, like, you know, cheesy car salesman or the mad man, which trick tricks you into buying something you don't want to buy. And then, you know, people make claims, which are totally fictional. Like marketing doesn't work. Advertising doesn't work. Things like that. Yet we all live our.

Konstantin Molodykh (08:02)
Door to door.

BFG (Pete) (08:16)
all our whole lives around marketing and advertising. So I guess it's not special to Web3 founders. The big difference I see in Web3 is that a lot of people think that whatever worked in Web2, like the common sense stuff, which you just talked about, like you should know how much you are going to pay and when, and when do you need that money. It's not working in Web3 because it's old. It's like...

Yeah, the business common sense pretty much works across ages. It's like, you know, if you earn something and you spend more, it's not a good business. You spend less. It's a good business. And you can start from there. And also, you know, you should know what problem you are solving and for whom such a simple concept yet very difficult to actually come up with a good answer. I'm sure you you're seeing it every day, but let's come back to.

to trends because I think you've already opened that. So what are the trends you are seeing for 2025? And you already touched on PolitiFy. Can I ask you for like a short definition of what you think is PolitiFy?

Konstantin Molodykh (09:29)
Well, very nice question. So, I'm not sure that it is the very known word right now. It just came up on Saturday or Friday when Trump launched his token, right? So, well, basically, it's this trend that celebrities or politicians can launch their tokens.

and because they are popular, can monetize on that. And the problem is that how they will develop that tokenomics, how they will allocate tokens for the community. For instance, a Trump token has 80 % in Trump's hands. Well, that's a lot. So nobody knows what he will do with these tokens. Probably he will

BFG (Pete) (10:20)
Yeah.

Konstantin Molodykh (10:26)
give it everything to US Treasury, right? And they will buy back their debt. Yeah, that's true. That's true. So basically, this is all about the popular and politically famous persons launching their tokens.

BFG (Pete) (10:37)
Okay, that would be surprising, but okay.

Konstantin Molodykh (10:55)
And this is all about basically meme tokens.

BFG (Pete) (10:59)
Great. Okay. Yeah.

So basically it's not a different thing from like any celebrity launching a token. Basically you are famous, well-known person. You're going to launch a token. I think in general, we would call all of these probably meme coins, right? I had a hope, I had a small hope when I heard PolitiFy for the first time that people started talking about something like, you know, transparent fundraising for political parties and political goals.

Because one of the big things which might be useful is if the political party is famous, why they couldn't launch a token. They could issue a token for every election if they want. You could have a lot of other things potentially tied to a token later on. Never thought it through whether it's a good thing or bad thing, honestly.

It's transparent, but I think political donations pretty much come to transparent accounts all the time. So it's not such a big deal now. It's just that, have, I would say permanent connection with whoever launched the token, which might be exploited in some interesting ways probably. But it was not, it was exactly as you said, people were talking basically about politicians launching tokens. There you go.

Do you see any other interesting trends? would say this one is interesting in terms of headlines, but it's not that interesting on like, you know, societal impact or technology impact. So what other trends do you see for 2025?

Konstantin Molodykh (12:41)
So one very interesting thing that I've seen is Enron presenting their small egg which has a small nuclear plant inside. Have you seen it?

BFG (Pete) (12:59)
Yeah, yeah,

Konstantin Molodykh (13:00)
Well, that's

incredible. That's incredible. This is the first thing that I think maybe for I'm not sure that it will work starting from this year in every house. But I mean, that's the beginning of the trend 100%. This is the first thing. The second thing is, well, yesterday, OpenAI presented operator or something like operator. Yeah. Yeah.

BFG (Pete) (13:25)
Operator, yep, Nikola operator.

Konstantin Molodykh (13:28)
That's incredible stuff. So you can just buy me some food. This is the list that I want to have at home tomorrow. like, yeah, it's done. That's a personal assistant. So AI, I think, is continuing trend. And another thing is that DPN projects are also very interesting part of the crypto community and crypto

sector just because when you consider the price of Amazon and all that clouds, it's enormous. so DPN projects try to democratize access to the computing power, to GPUs. And this is also very interesting sector to have a look at. And of course, a lot of meme coins.

Unfortunately, celebrities starting these meme coins, I believe this also will be a trend for the first half of the year. And of course, a lot of companies moving to US. I live in Dubai and at the moment I see that start just maybe a few weeks ago, I've been speaking to many founders and they starting to think to move to US.

BFG (Pete) (14:37)
Great.

There you go. Okay. That's an interesting observation. I was thinking if that's going to come because the U.S. is probably going to be one of the most crypto friendly locations for the next four years, at least. you know, and it has, you know, a lot of entrepreneurial love, a lot of money. So it's great inspiration there. And you can pretty much find your spot in U.S.

you know, whether you like heat or you like cold or you like just four seasons, there is a place for almost everybody. So that's pretty good. I used to live in San Francisco. I liked it a lot. It used to be better than it's now. And, you know, I would probably not move back to West coast, but, you know, I would consider East coast easily, like Boston, New York, good places.

OK, that was interesting. I'm glad you mentioned Deepin because I like Deepin projects a lot. Even though they're all pretty much relatively small compared to anything meme coin or DeFi related, but hopefully the influence will grow. I would like to touch on AI agents with you. Because I was part of a discussion, the roundtable or something maybe.

around, you know...

Are the AI agents destined to be all on chain and sort of like transparent, or should they be like private and basically only the results of the actions should be on chain? And is it, you know, is the world going to be more like open AI operator type of agent, or is it going to be more like, what's the some famous crypto AI agent now?

What do you think?

Konstantin Molodykh (16:55)
Yeah, so there are a lot of AI agents right now and as I see, the most popular ones are related to trading. Because everybody is in crypto are for quick money and everybody wants, I mean, in terms of retail users, they just want to earn quickly and this is why trading and everything related to DeFi is

growing a lot. This is a great sphere and everything related to trading and if an AI helps you to do that and even if it trades for you and executes trades for you, like this works great. But I believe that this is not... Actually, the previous week we had a discussion, there was another AMA session and we've been discussing

What happens in the nearest future? Will AI agents replace traders or not? well, that's a very interesting concept. Just imagine at the moment you as an AI agent, have access to all on-chain data. Almost, of course. And you can execute...

BFG (Pete) (18:17)
Yep.

Konstantin Molodykh (18:23)
get this information as soon as it appears on the blockchain and execute transactions right away. You don't have to even think as a person. just have, you don't have that gap between the data and action. You can execute everything instantly. And that's great. But the thing is that just imagine in a year or whatever, like every trader will have this trading AI agent.

And who will earn? Like, everybody can't earn on this market. You know that. somebody should lose money, unfortunately. Yeah, and the thing is that probably, of course, there will be winners who has the best AI agent. And this is why he will do, he will execute the best performance. But speaking about

who will provide the best results overall. I think it will be traders with AI agent as a tool who will provide them signals. such just because at the moment like we have seen these not AI agents but trading bots for two or three decades already. They've been used in different hedge funds.

different trading desks have been using it and etc. But right now it is just a democratization of these tools and more and more people can use it on a daily basis.

BFG (Pete) (19:54)
Yeah.

Yeah, totally agree though. I think it's an interesting question, which, you know, I think on a, a simple surface level, it looks like nobody's going to make money. Or everybody should make money, but it's still zero sum game. So somebody has to lose for someone else to win. There is a probability that someone will have a better bot, but you know, it's probably the same like on traditional markets.

Like I think it's 93, 95 % of all trades on traditional financial markets are basically both trades or high frequency trading, which means, you know, the retail is pretty much like protected animal. So, you know, if you, as a person actually submit a trade, it has preference over all other trades, you know, every clearing house needs to trade, clear your trades first.

And there's a lot of protection so people wouldn't totally leave. Because obviously if you just start losing, one day you will leave. You will figure out this game is not working for me. And if there's nobody coming, there's no money flowing in. So it's like only us against each other. that Hedge Fund guys figured it out pretty early that this is a bad place to be in. We need some retail, even though it's just a couple of percent.

It looks much better. And we will probably have to come to sort of similar thing because I agree with the fact that, you know, it's a human's sleep and, you know, have distractions. So whatever data you would need to somehow consume and do something with it, agent can definitely do it faster. That's the agent as a tool, but once you sort of unleash it and give it your wallet or access to the account or something.

Konstantin Molodykh (21:46)
emotions.

BFG (Pete) (22:01)
Um, it can pretty much work 24 seven until you lose all the money or, or you become super rich. Uh, one of these two, right. And so, so it's going to be interesting to see like where the guard rails come in and how we will try to sort of level it up. Um, because, you know, I, I know people like trading. Everybody likes to talk about trading.

The fact is it's a zero sum game. Most people lose money and those who don't, there are very few. So it's, it's not a good place to be in sort of like going to a casino, hoping for a miracle, buying a lottery ticket. It's pretty much the same chance for a normal person. or maybe even less because, because, know, that not the financial advice. Absolutely not. Okay.

Konstantin Molodykh (22:49)
Even less, I think. Better go to the casino. Not a financial advice, of course.

BFG (Pete) (22:59)
Look, there is one question which I definitely wanted to ask you and there are actually two questions. So I will start with the easier one, I think. it is like, is there, because I know you guys work with Web2 companies or basically non-crypto companies as well, if they want to enter crypto, start using on blockchain stuff somehow. So what are, I would say,

What type of web two companies should be definitely thinking about, you know, having a look at crypto and maybe starting doing something on chain from your perspective and experience, of course.

Konstantin Molodykh (23:37)
Yeah,

very interesting question. Of course, every project has its challenges to achieve their goals, because if you don't have these challenges, you will grow and your revenue will thrive. That's great. But just imagine...

So which projects can really benefit from the Web3 and blockchain technology overall? So first of all, of course, everything related to trust. If you need to have something transparent, like blockchain is great for that. This is the first thing. The second thing is that just imagine if your project will have

BFG (Pete) (24:24)
Mm-hmm.

Konstantin Molodykh (24:36)
a community of people who shares your ideas and goals, this increases retention a lot in terms of users. And of course, that increases revenue, etc. So this is the second thing. Just sometimes it really helps. The third thing is that projects can... So you have some risks, you have some

costs and you can try to mitigate these risks and costs using this technology. So you can just put these risks on someone else who is willing to accept it and who, of course, he will be rewarded for that. So you provide him with some revenue, but he accepts that risk. This is also one more thing. And of course, there are these social

mechanics that help to attract new users, right? This you basically can attract users cheaper using your token and you can monetize on that just because for instance if you do this airdrop stuff, of course like 95 % after the airdrop will leave but as you can see on charts on analytics from different companies that

BFG (Pete) (25:49)
Okay.

Mm-hmm.

Konstantin Molodykh (26:05)
at least 2-5%, maybe 6 % stay with the project. you can see that after some time, several months after the airdrop, the amount of users who had the airdrop are leaving, and they are replaced with new users, and new users are growing. So basically, this is the way to attract users. This is the way to get their feedback, to adjust your product.

and to start it to get this feedback faster.

BFG (Pete) (26:40)
Okay. Any like recent projects which you worked with where it worked really nicely, the switch from web two to web three.

Konstantin Molodykh (26:48)
Yes.

Yes, so one of the projects we've been working with, is a digital twins company. They've been working with huge companies and providing them with the technology to do digital twins for actors, like this is big streaming companies. so as a technology, helps to this company to make

digital twin of a person and then this person can just act this digital twin can act for this person in some dangerous maybe situations or even if this person don't want to participate in this or that scene so yeah this works and they had this technology and they just wanted to move it to web2 to b2c segment and so they just have created this platform

BFG (Pete) (27:22)
Mm-hmm.

Mm-hmm.

Konstantin Molodykh (27:50)
and

they so you and I can create this digital twin and this digital twin will speak for us for instance maybe I am a digital twin right now maybe I'm laying at the moment in in my bed and just speaking with you and it uses my face and lips and so I just speak and it creates all the whole image of myself

BFG (Pete) (28:02)
Maybe?

Konstantin Molodykh (28:17)
So this is what they have done. And right now, everybody can get this digital twin for them. You can scan it yourself. You can use it on Zoom meetings. You can use it to do different content, video content, if you're a blogger. So it makes you to produce this content much cheaper. And they have raised already $5.5 million for one month.

BFG (Pete) (28:40)
Hmm.

Konstantin Molodykh (28:45)
And so this is one of the clients that we have been working like for since since since autumn.

BFG (Pete) (28:45)
Okay.

Nice, nice. Do you want to say their name or is it the secret? You want to give them a shout out?

Konstantin Molodykh (28:59)
I'm, yeah, unfortunately

I can't do it right now, but maybe we will do the announcement on my ex account soon. We are, how it is called, doing some adjustments in terms of our announcement and it could be done soon, yes.

BFG (Pete) (29:04)
No problem.

Great.

Okay, no problem. I'm sure a lot of people would like to try.

Konstantin Molodykh (29:26)
Yeah, great stuff.

BFG (Pete) (29:29)
Nice, that was a good one. I actually saw recently pretty interesting, basically AI agent avatar creation project as well. And it was put into the angle that you were like a digital avatar sort of for like a Sims game. But I liked it a lot because I think...

A lot of us have PFPs as our basically a face to the web3. And so to be able to make it into a 3D character which actually moves and talks would be a lot of fun, I think. Even though a real person obviously is a totally different level. So that ties into my second question, which is, do you feel

that we have some areas where we are totally missing like web3 builders building stuff. And you see it should be happening, but it's not.

Konstantin Molodykh (30:41)
Yeah, it's a very nice question. the thing is that the general problem of every crypto startup is that it is pretty not user friendly, usually, usually, right? And you have to remember that 12 words to not to lose your account and etc. Well, that scares people sometimes, right? This is the first thing.

Well, at the moment, the biggest use case is trading, as I said before. Well, probably one of the biggest use cases is something related to social networks, that you will own everything that you write, that everything that you create, pictures, videos, etc. So you will be the owner. But unfortunately, maybe the problem with that is that if it is

BFG (Pete) (31:34)
Mm-hmm.

Konstantin Molodykh (31:40)
the blockchain you have to pay for every transaction like for the blockchain yeah and it is slow so like it's not that attractive for a users for a broad audience because like I don't want to to pay if I'm speaking to my friend right why why should I do that maybe this is the first thing so what else

BFG (Pete) (31:46)
Yeah, and it's slow.

So social networks you think. Okay.

Konstantin Molodykh (32:09)
Well, basic.

So a lot of big companies could implement it, like Payment Solutions, banks and fintech companies could implement it, because it helps a lot. Of course, this is very obvious use case, but I think that a lot of developers are working on this segment already. What else?

And what do you think about it, by the way? What segments and verticals haven't been touched?

BFG (Pete) (32:47)
Well, so I've, I am a big fan of like, you know, privacy and identity and like a reputation. it has been my pet peeve for a long time. and we have a lot of, know, there, there is a lot of like identity and reputation solutions. Problem is none of them is really usable. So some of them are fun, like, you know, talent protocol or checked or others, but you you end up with like.

10 different IDs on different networks. Not really sure how you should use them. It's basically like, if you're curious, you try. And then it sort of dies because we didn't get to the point that it would be like really useful. So I would like to see something which Billy from Intuition actually worked on like 10 years ago now with Switzerland. So basically like ZK approved.

digital identity documents and banking data, right? Because that would be like the first real world use case, which makes sense for almost everybody. So you don't want to walk around all the time, you know, showing people different cards, which you have. You don't want to fill in papers and, you know, get papers from your bank to show that you are a real person, to open another bank account, things like that.

which are basically annoying. And I think people got really scared after the first not really big successes where projects started and then they died. And everybody's trying to come from like non-threatening angle of like, will build your builder score. That's nice. You know, but it's kind of useless pretty much. I mean, it's fun to compare score with friends, but in real life.

I don't really have a use for it. And if we are going to do it this way, it's going to take decade before it's becoming useful. so I am, you know, I, I would like to see, I like social network idea. Definitely do. Don't think that everything needs to be on chain. I would just like to see people on more decentralized social networks. So, you you don't get canceled that easily because there are other browsers and can still kind of use the network.

And the second thing I would like to see like functioning, you know, private communication, which, works because there are projects which are building again, I think over a decade, maybe close to it. and like status or others and you know, you have one messenger out of it, which doesn't really work because nobody's using it. yeah. So these are my areas.

Otherwise, you know, I'm super happy people are doing deep in stuff and I'm not that curious about DeFi, but I like also the fact that people are still trying to push the NFT and art meta. So like the recent newcomers in base like Zora or Rodeo, I think are doing a great job on onboarding people.

in a non-scary way, you know, the old account abstraction thing and the just sign up with email, put money in through your Apple Pay or Android Pay, you know, you don't even have to know it's crypto, that it's on blockchain. So I think these are like steps in a pretty, I would say positive direction because, you know, Instagram like feed.

Definitely has a big place in the future of any social I think is this question how we are going to get to it and who's going to own it? So yeah

Konstantin Molodykh (36:47)
Yeah.

In terms of NFTs and tokens, I like that idea that the difference between NFTs and tokens is at which stage of a funnel you catch your users. So tokens usually are caught at the top of the funnel, right? And NFTs are at the bottom of the funnel. So if you're...

BFG (Pete) (37:10)
Mm-hmm.

Konstantin Molodykh (37:16)
Investing in let's say meme coin you just have let's say five minutes to decide Are you going to invest in this one or that or not? Just it's a quick decision usually this is the top of the funnel but if we're speaking about NFTs there are like usually 10,000 of them right and to buy them you usually have to understand the narrative understand what is the

idea behind this NFT, what is idea behind this community and if you like it then you will buy it and usually it takes some time you not only go to DexSquinner or your Phantom wallet and do the quick research of course but you go to Twitter, read some Twitter then go to Discord to read what is happening over there and etc so you just spend much more time before buying an NFT.

BFG (Pete) (38:03)
Mm-hmm.

Right.

Well, you are talking about the PFP projects, like, you know, the big collections, but you know, there is like a huge amount of art which basically gets transacted every day as NFTs. Basically on, I would say sort of random impulse mint type of stuff, which I like. I think, you know, it's kind of like if you like the pictures on Instagram, some people are saving them. So...

Konstantin Molodykh (38:35)
Why not?

BFG (Pete) (38:37)
It's like you minted at least, you it's like official, you're not stealing it. I think, you know, we are running on time, but let's, if you can, I will have two last questions. First one is, do you have any like favorite interesting L1 or L2 network, which is, you know, up and coming and you think they are killing it, one or two?

Konstantin Molodykh (39:06)
Well, so I can think I can speak about what is happening with a theorem right now that they are not growing I think that you've seen that bus happening around a theorem that Just they are not doing enough

BFG (Pete) (39:23)
Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah,

Konstantin Molodykh (39:27)
Yeah,

the thing is that I like Solana. What Solana is doing? They're doing really great job in terms of onboarding new people, for instance, launching this Trump token and well, you buy Solana to do that, to do transactions, to buy Trump coin. Well, I like what is happening on Ton just because they have

exclusive access to Telegram, which has 950 million users, like that's enormous. So these are maybe my top priorities in terms of L2s. I, yeah, there are a lot of like abstract, hyperliquid and it's, so there are a lot of stuff is happening. But

BFG (Pete) (40:15)
Okay.

Konstantin Molodykh (40:25)
I believe that there will be maybe two, max three winners in this vertical. So I think that Ton, maybe Solana are the biggest winners.

BFG (Pete) (40:30)
Mm-hmm.

Okay.

I'm glad you said Solana. I'm not a big fan of Solana, but you know, I think the, what they're doing is remarkable, especially in terms of like, you know, marketing, non-marketing and basically being present almost everywhere. But otherwise, you know, I'm an ETH guy. I like ETH. And the last question would be...

Konstantin Molodykh (41:08)
Yeah.

BFG (Pete) (41:11)
I think it's totally fair, you know, since we picked up your brain. It's like, what is your ideal client or let's say a project you would like to work with.

Konstantin Molodykh (41:22)
I never thought about it. I like to, at the moment, I believe that AI projects are great to work with, especially to use crypto, just because there is a problem, as I see in AI sphere, that you just don't have enough data and like all public data has been used already multiple times.

But you need to get this access to this private data, but the corporations don't want to disclose it. And how to do that? Basically, using crypto and ZK is a great idea. You can just do this ZK. And let's say you have this information, the corporation has it. You just don't disclose who is the owner, who has this disease.

the name, but yeah, you can prove that this is a real person, is the real analytics and the real results and how he has been treated and etc. So you have all this data proven and you can use it, but do not disclose what are the names of these people, for instance. So this is the first thing, I believe this is very interesting thing that could be used and usually

we try to work with the founders who understand that you need momentum to grow. if you compare Web2 and Web3 companies, in Web2 you can just try to develop your product and try to get a few users to get the feedback, but in crypto it works the other way. If you're not growing super fast, you won't grow in the future because you didn't get these

Momentum if everybody is sharing and in this case yet this works and but but when you're growing too fast There are a lot of problems happening along the road and at some time you need to do to launch your token and but well basically what we have to do we have to launch a token and we have to prepare for that we have to Develop their own map the strategy of launching at which?

FDV, wish locations and all that stuff.

BFG (Pete) (43:54)
That's you guys. I like it. It's slick.

Konstantin Molodykh (43:54)
Yeah. Yes, exactly.

Yeah, it's a little bit old, but yeah. Anyways, the idea behind that is to help founders to launch token in a smooth way, just because, well, basically, there is no rocket science. If you do something different, if you try to reinvent the wheel, you will probably fail just because it is, well...

You just have to do it properly. Just don't reinvent the wheel because it will fail probably.

BFG (Pete) (44:32)
Right, right. I think that brings us to the end. I will just say one more thing. I like the fact that most of your work comes from referrals, which means you guys probably do pretty good work. And I also like that you would like to work with AI founders, well, AI focused projects, put it that way. Because I think...

It's definitely a super interesting area, can, you know, it's, basically like a technology, which is horizontal and it can expand into any vertical if it's done right. this chain or without chain, probably, you know, it doesn't matter that much, but I think the combination of those will be super interesting. So thank you very much, Konstantin. and, everybody, you've heard it. If you need some help with, you know, your tokenomics or

like building a momentum in web3, you think you have great tech and you don't want to spend time doing it, check out Mazen. And super happy to have you, Konstantin. And don't forget to subscribe so you don't miss the next episode, guys. Have a great day, everyone.